The role of the national brand as a soft power in enhancing the country’s power Case study: Saudi Arabia. Al-Mostansiriyah journal for Arab and international studies, [S. l.], v. 22, n. 89, p. 70–93, 2026. DOI: 10.35710/mjais.v22i89.397. Disponível em: https://mjais.uomustansiriyah.edu.iq/index.php/mjais/article/view/397.. Acesso em: 24 jun. 2026.